When does sponsorship get too out of hand? Every time you look sponsors are trying to get there name out there. It’s either on a bill board, on T.V, on stadiums, on cars, any where u look you can see an athlete or team being sponsored by a company. Athletes everyday are getting crazy deals and companies just throw money away just to get there name out there. But in my eyes it is getting a bit ridiculous. For example this year Phil Rizzuto, the old New Yankees baseball player and announcer passed away. When the Yankees had there ceremony they had a huge master card symbol right on the podium. (http://www.huffingtonpost.com/sarah-schorno/sports-sponsorship-when-_b_67608.html)
This was supposed to be a nice event to celebrate Rizzuto not a selling point. Another example is Lebron James. When Lebron came out of high school this is what he got; 90 million from Nike, 16 million from Coke, 5 million from Bubblicious, and 8 million dollars from Juice batteries. The kid never dribbled a ball in the NBA.
http://www.adrants.com/2004/02/lebron-james-adds-another-five-million-to.php
Here is another example of how crazy it is. BMW lost 200 million dollars just because Oracle, which is the American Sailing team didn’t make it to the