Friday, November 9, 2007
Sports in the World
Wednesday, October 31, 2007
Is it Worth It?
When does sponsorship get too out of hand? Every time you look sponsors are trying to get there name out there. It’s either on a bill board, on T.V, on stadiums, on cars, any where u look you can see an athlete or team being sponsored by a company. Athletes everyday are getting crazy deals and companies just throw money away just to get there name out there. But in my eyes it is getting a bit ridiculous. For example this year Phil Rizzuto, the old New Yankees baseball player and announcer passed away. When the Yankees had there ceremony they had a huge master card symbol right on the podium. (http://www.huffingtonpost.com/sarah-schorno/sports-sponsorship-when-_b_67608.html)
This was supposed to be a nice event to celebrate Rizzuto not a selling point. Another example is Lebron James. When Lebron came out of high school this is what he got; 90 million from Nike, 16 million from Coke, 5 million from Bubblicious, and 8 million dollars from Juice batteries. The kid never dribbled a ball in the NBA.
http://www.adrants.com/2004/02/lebron-james-adds-another-five-million-to.php
Here is another example of how crazy it is. BMW lost 200 million dollars just because Oracle, which is the American Sailing team didn’t make it to the